Purs & GoldPurs & Gold Limited

Pricing

Transparent pricing. Predictable investment.

Every price on this page comes from one master price book, version v2.0. Prices are in Nigerian Naira and exclude taxes. Subscriptions are billed monthly with no yearly commitment required. Anything not listed is quoted on your business needs.

A · Subscription

Digital Growth Engine

A complete, fully managed digital presence and growth system. Growth is the recommended starting point for most SMEs.

DGE-SOC

Social Starter

₦80,000/month

Onboarding ₦25,000, once.

  • Social media management · 2 platforms, 12 posts and 4 designs each
  • Website maintenance · existing site
  • Monthly performance report · Basic
  • Critical-issue response · 4 hours
Start with Social Starter

Optional: ₦889,000 for 12 months paid upfront (10% off fees).

₦

DGE-STR

Starter

₦150,000/month

Onboarding ₦50,000, once.

  • Website maintenance · Redesign and continuous optimisation
  • AI-optimised SEO setup and monitoring
  • Business email (Google Workspace or Microsoft 365) · 5 users
  • Executive analytics dashboard
  • Security hardening and audit report
  • Monthly performance report
  • Critical-issue response · 2 hours
Start with Starter

Optional: ₦1,670,000 for 12 months paid upfront (10% off fees).

₦
Recommended

DGE-GRW

Growth

₦250,000/month

Onboarding ₦75,000, once.

  • Social media management · 3 platforms
  • Website maintenance
  • AI-optimised SEO setup and monitoring
  • Business email (Google Workspace or Microsoft 365) · 5 users
  • Executive analytics dashboard
  • Security hardening and audit report
  • Monthly performance report
  • AI website chatbot
  • Lead capture optimisation
  • Newsletter setup
  • Extended training and documentation
  • Critical-issue response · 2 hours
Start with Growth

Optional: ₦2,775,000 for 12 months paid upfront (10% off fees).

₦

DGE-SCL

Scale

₦350,000/month

Onboarding ₦100,000, once.

  • Social media management · 3 platforms
  • Website maintenance
  • AI-optimised SEO setup and monitoring
  • Business email (Google Workspace or Microsoft 365) · Full tenant
  • Executive analytics dashboard
  • Security hardening and audit report
  • Monthly performance report
  • AI website chatbot
  • Lead capture optimisation
  • Newsletter setup
  • Extended training and documentation
  • CRM integration
  • Paid ad campaign management
  • Critical-issue response · 1 hour
  • Dedicated account manager
Start with Scale

Optional: ₦3,880,000 for 12 months paid upfront (10% off fees).

₦

DGE-ENT

Enterprise

₦480,000/month

Onboarding ₦125,000, once.

  • Social media management · 5+ platforms
  • Website maintenance
  • AI-optimised SEO setup and monitoring
  • Business email (Google Workspace or Microsoft 365) · Full tenant
  • Executive analytics dashboard
  • Security hardening and audit report
  • Monthly performance report
  • AI website chatbot
  • Lead capture optimisation
  • Newsletter setup
  • Extended training and documentation
  • CRM integration
  • Paid ad campaign management
  • Included ad budget · ₦100,000 per month
  • Email marketing campaigns
  • WhatsApp Business integration
  • Creative support (motion graphics, campaign assets)
  • Critical-issue response · 1 hour
  • Dedicated account manager
  • Monthly strategy review
Start with Enterprise

Optional: ₦5,309,000 for 12 months paid upfront (10% off fees).

₦

Included at no extra cost on Starter and above

Security hardening and audit report, performance benchmark report, lead capture optimisation, content enhancement, social media and sharing optimisation, extended staff training with recorded sessions, AI-powered website assistant (Growth and above), SPF and DKIM email authentication.

Onboarding is paid once before work starts. Monthly fees are billed in advance. Paying 12 months upfront is optional and earns 10% off the fees, never a condition.

B · one-time

Web & Mobile Solutions

One-time builds. 70% on signing, 30% on acceptance.

Corporate and e-commerce websites, web applications and portals, mobile apps, and AI integration. Built for Core Web Vitals compliance, SEO, analytics and lead capture. Delivery 4 to 8 weeks depending on scope. Payment 70% on signing, 30% on UAT sign-off.

Web & Mobile Solutions (one-time)
CodePackageScopePrice
WEB-LPLanding pageSingle scrollable page, contact form, basic SEO, analytics₦150,000
WEB-BIZBusiness websiteUp to 6 pages (Home, About, Services, Blog, Contact, one more), contact forms, basic SEO₦180,000
WEB-PROProfessional websiteUp to 10 pages, product or service catalogue, contact and enquiry forms, SEO setup, webmail setup₦350,000
WEB-GRWGrowth website20+ pages, product portfolio or e-commerce, distributor or partner enquiry forms, blog, SEO, custom email, Google Workspace, Zoho or Microsoft 365 integration₦750,000
WEB-ENTEnterprise suiteEverything in Growth plus custom portal with partner access and document downloads, API integrations, full brand kit, productivity suite setup, full cloud migration of files and email₦1,500,000
WEB-ECOME-commerce websiteProduct listings, cart, checkout, payment gateway, CMS. Standard ₦350,000; advanced multi-vendor or ERP-linked ₦500,000+From ₦350,000
WEB-APPCustom web application or portalBooking systems, school or client portals, HR systems, SaaS dashboards, internal tools, built to specificationFrom ₦450,000; typical ₦700,000+
MOB-APPMobile app developmentNative or cross-platform iOS and Android, MVP to enterpriseQuote-based on the client's needs
WEB-SECTSector content packRegulatory-aware content structure and compliance review for pharma or healthcare sites+₦100,000
WEB-HOSTDomain and hosting, 1 yearStarter ₦57,500 / Growth ₦82,500 / Scale ₦105,000 by traffic and storageFrom ₦57,500

Website add-ons

Website add-ons
CodeAdd-onPrice
WEB-PAGEExtra web page₦12,500 per page
WEB-COPYContent writing₦22,500 per page
WEB-SEOOn-page and technical SEO₦37,500 per page
WEB-GBPGoogle Business Profile setup₦25,000
WEB-WAWhatsApp chatbot (WhatsApp Business API)₦75,000 per month
WEB-AIAI website assistant as a standalone one-offQuote-based on the client's needs; included in DGE Growth and above

C · implementation

Enterprise Software

Implementation fees for ERP, CRM, POS and inventory, plus the product subscriptions behind them.

ERP, CRM, POS and inventory systems that give sales, warehouse and finance one source of truth, with optional AI forecasting. Payment 70% on signing, 30% on UAT sign-off; subscriptions monthly thereafter.

Custom ERP, CRM and AI

Custom ERP, CRM and AI
CodeItemScopeSetup priceTimeline
ERP-STDERP, Inventory & Supply ChainPOS, sales, invoicing, billing, purchase orders, stock and inventory, reporting and analytics; business process mapping, data migration, UAT, 7-day post-go-live monitoring₦3,500,0004 to 12 weeks
CRM-STDCRM moduleLead and contact tracking, pipelines and deal stages, email automation, history, analytics, website form and email integration₦1,500,000 standalone; ₦1,200,000 bundled with ERP-STD2 to 4 weeks
AI-ADDAI analytics moduleDemand forecasting, low-stock and expiry-risk prediction, reorder suggestions, lead scoring, segmentation, sales prediction, anomaly detection+₦2,500,000With host system
ERP-CUSCustom enterprise systemBespoke operations, reporting and compliance platforms beyond ERP-STDQuote-basedQuote

POS & Inventory

Fast sales processing with receipts, discounts and multi-payment support; real-time stock, low-stock alerts and reorder triggers; multi-branch dashboard with inter-branch transfers; supplier and purchase orders; role-based staff access with cashier audit trails; sales analytics. Ideal for supermarkets, pharmacies, fashion, electronics, distributors, wholesalers, restaurants and hardware stores. Timeline 2 to 6 weeks. Hardware billed separately.

POS & Inventory (packaged, retail and wholesale)
CodeItemStarterGrowthScale
POS-SWPOS software installation and setup₦150,000₦250,000₦440,000+
POS-INVInventory system integration₦100,000₦190,000₦315,000+
POS-FULLFull POS + Inventory package₦225,000₦400,000₦625,000+
POS-CUSAdditional customisation (loyalty, multi-location, integrations)QuoteQuoteQuote
POS-AIAI stock prediction, expiry alerts, reorder suggestionsQuote-based on the client's needs
POS & Inventory (packaged, retail and wholesale)
CodePlanMonthly feeLimits
PB-SUBPursberry subscriptionQuote-based on the client's business needs. Indicative bands from the product plan: Starter about ₦32,000 (1 register, 2,500 SKUs, 1,000 transactions per month), Growth about ₦80,000 (3 registers, 10,000 SKUs, 5,000 transactions), Enterprise from about ₦240,000 plus ₦32,000 to ₦64,000 per extra branch or registerPer band

Veritory

Veritory (pharmaceutical and FMCG field force)
CodeItemPrice
VER-DEPDedicated deployment: environment setup, territory design, master data load, integrations, trainingQuote-based on the client's business needs
VER-REPVeritory Field and Command, per active rep per month, volume bandsQuote-based on rep count and territories
VER-IQVeritory IQ AI insights add-onQuote-based
VER-SUPVeritory Supply distributor stock and delivery moduleQuote-based
VER-PILOT30-day territory audit pilotFree or nominal, agreed per client

D · implementation

Vertical Management Systems

Sector systems for hospitals, schools, hotels, parishes and institutions.

Hospital Management System

Patient management (EHR, scheduling, reminders, registration), clinical and administrative dashboards, pharmacy and inventory, billing, insurance claims and invoicing, laboratory information system, radiology compatibility, telemedicine, audit trails and encryption aligned to HIPAA and GDPR principles.

Hospital Management System
CodePackagePrice
HMS-CLNSingle-specialty clinic₦1,875,000
HMS-HOSMulti-department hospital, Standard₦4,000,000
HMS-ENTMulti-department hospital, Enterprise₦6,250,000+
HMS-CUSCustom enterprise solutionQuote-based
HMS-MOBAdd-on: mobile app for patients and staff+₦1,000,000
HMS-AIAdd-on: AI-powered diagnostics module+₦1,500,000
HMS-APIAdd-on: API integration (NHIS, HMOs)+₦500,000

School Management System

Student and staff management, biometric or QR attendance, payroll integration, timetabling, e-learning and assignments, examinations and results, fee collection and financial reporting, inventory and library, parent portal, SMS and email notifications, bulletin board, special-needs modules.

School Management System
CodePackagePrice
SMS-SMLSmall school, up to 200 students₦1,190,000
SMS-MIDMid-sized school, up to 500 students₦2,250,000
SMS-LRGLarge institution, unlimited₦4,375,000+
SMS-MOBAdd-on: parent and teacher mobile app+₦750,000
SMS-BIOAdd-on: biometric attendance system+₦440,000
SMS-RPTAdd-on: custom report cards+₦250,000
School Management System
CodeItemPrice
SCH-ONBOnboarding, data migration and training, by school sizeFrom the SMS ladder above
SCH-SUBSubscription per student per term, with Starter, Professional, Business and Enterprise entitlementsQuote-based on student count, campuses and modules
SCH-FEESFees and collections module with per-student virtual accounts and remindersQuote-based, flat fee per student per term

Hotel Management System

Property management (front desk, rooms, check-in and out, billing), online booking integration with GDS, OTAs and direct bookings, housekeeping and maintenance, restaurant, spa and bar POS, guest CRM and loyalty, occupancy and revenue reporting, multi-property support.

Hotel Management System
CodePackagePrice
HTL-BASBasic HMS, single property₦500,000
HTL-ADVAdvanced HMS, multi-feature, Business₦940,000
HTL-ENTAdvanced HMS, Enterprise (booking engine and mobile app included)₦1,500,000+
HTL-CUSCustom enterprise solutionQuote-based
HTL-BOOKAdd-on: online booking engine+₦190,000
HTL-MOBAdd-on: mobile app integration+₦250,000

Records & Accounting Management platform and ParishHub

Bespoke, cloud-based records systems with role-based access, advanced search and export, automated backups and encryption, custom reports and dashboards, and financial management (income, expenses, budgets, invoices). Sector templates: schools and universities, churches and ministries, hospitals and clinics, government and NGOs, corporate offices, legal and financial firms.

Records & Accounting Management platform and ParishHub
CodePackagePrice
RMS-ORGSingle organisation records and accounting systemQuote-based on the client's needs; anchor from ₦450,000 (custom web application ladder)
RMS-MULMulti-branch or multi-entityQuote-based on the client's needs
Records & Accounting Management platform and ParishHub
CodeItemPrice
PH-SETUPParishHub setup, configuration and data migration per parishQuote-based on the parish's needs; anchor from ₦450,000
PH-SUBParishHub monthly subscription per parish, tiered by registered membersQuote-based on member count and modules
PH-SMSSMS credits (Termii)Pass-through at cost
PH-HOSTHosting per parish (cPanel account and Vercel)Pass-through at cost unless included in the quote

GoodHeart Care Givers Portal

Operations management for licensed group homes: clients and support plans, electronic medication administration, incident and serious occurrence reporting, daily logs and handover, staff certifications and screening expiry, scheduling and time off, payroll with overtime and statutory holidays, house inventory, appointments, a compliance centre and analytics. Multi-home, role-based, with offline manager access. Status: live, developed for a client in Canada and sold as a single deployment plus subscription under the GoodHeart brand, formerly CareHomePro. Regulated to Ontario (MCCSS) and priced in Canadian dollars under a separate price list.

GoodHeart Care Givers Portal (caregiver and group-home operators)
CodeItemPrice
CARE-DEPDedicated deployment, configuration and data migration per operatorQuote-based in CAD on the operator's needs
CARE-SUBMonthly subscription per operator, tiered by licensed homes and staff seatsQuote-based in CAD; the current client's terms are the reference

E ·

Cloud Productivity, Email & Managed IT

Cloud productivity setup, email services, the managed IT retainer and its service levels.

Cloud productivity setup and migration

Tenant creation on Google Workspace, Microsoft 365 or Zoho, domain verification, MX, SPF, DKIM and DMARC, user and alias setup, shared mailboxes and groups, full email and file migration with delta sync, tested cutover with rollback plan, MFA for every user, password and admin policies, device configuration, training and handover. Timeline 1 to 2 weeks. Licences billed separately.

Cloud productivity setup and migration
CodePackageScopePrice
CLD-SIMSimple migrationUnder 10 users₦100,000
CLD-MIDMid migration10 to 50 users₦450,000
CLD-CPXComplex migration50+ users, multiple domains or legacy systems₦750,000
CLD-PRMPremium hardeningDevice management, retention policies, compliance rulesQuote-based

Email and productivity services

Email and productivity services
CodeItemPrice
EML-SUITEProductivity suite licences (Google Workspace, Microsoft 365, Zoho Workplace), per user per monthVendor licence cost + 25% (20% to 30% band). Indicative at the time of writing, to verify at quote: Google Workspace Business Starter about $8.75, Microsoft 365 Business Basic about $7.50, Zoho Workplace Standard about $3.75, Zoho Mail Lite about $1.25
EML-HOSTCorporate email hosting on the client's domainFrom ₦2,500 per user per month, billed annually
EML-VPSVPS mail and SMTP server setup: provisioning, mail server, SPF, DKIM, DMARC, DNS, encryption, SMTP integrationFrom ₦120,000 one-time
EML-BULKBulk email marketing platform: segmentation, templates, tracking, reportingFrom ₦50,000 per month by volume

Service levels on every subscription and retainer

Website uptime target 99.5% per month. Monitoring runs 24/7 and critical incidents are handled around the clock against the response targets above; the helpdesk for everything else operates during working hours on business days. Collateral may print "24/7 support" on that basis. Confirmed

PriorityResponseResolution target
Critical (system down, data breach, payment failure)2 hours; 1 hour on Scale and Enterprise4 hours
High (major feature broken, significant degradation)4 hours8 hours
Medium (minor bug, content error)12 hours24 hours
Low (general enquiry, cosmetic request)24 hours48 hours

F · à la carte

Branding, Creative & Graphics

Creative work priced per item.

Branding, Creative & Graphics (à la carte)
CodeItemStarterGrowthScale
BRD-LOGOLogo design, 3 concepts, one refined₦37,500₦62,500₦125,000
BRD-KITBrand identity kit: guidelines, palette, typography, icons, mockups₦125,000₦190,000₦350,000
BRD-PROFCompany profile, print-ready PDF₦57,500₦82,500₦150,000
BRD-STATStationery full set: letterhead, cards, email signature, envelopes₦62,500₦100,000₦150,000
BRD-PACKProduct packaging and label design₦75,000₦120,000₦225,000+
GFX-SOCSocial media designs, 10 posts₦37,500₦62,500₦100,000
GFX-FLYFlyers, banners, posters₦9,000 each₦7,500 each, minimum 5₦6,500 each, minimum 10
GFX-MOTMotion graphics or video, 30 to 60 seconds₦62,500₦87,500₦125,000+
GFX-DECKPitch deck, 12 slides₦45,000₦75,000₦105,000

G · one-time campaign items

Marketing à la carte

Campaign items for clients not on a monthly plan.

Marketing à la carte (one-time campaign items)
CodeItemStarterGrowthScale
MKT-SMMSocial media management, 2 platforms, one month₦62,500₦125,000₦225,000
MKT-ADSPaid ads setup (Google, Meta), ad spend excluded₦50,000₦100,000₦190,000
MKT-CALMonthly content calendar₦37,500₦75,000₦125,000
MKT-EMLEmail marketing setup (Mailchimp, Brevo): design, segmentation, automation₦32,500₦62,500₦115,000
MKT-INFInfluencer or promo campaign, talent fees excluded₦50,000+₦87,500+₦150,000+

Not sure which plan fits?

A discovery call ends with a diagnostic and a recommendation, at no cost.

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